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The Philadelphia Museum of Art, along with the sponsorship of Advanta Corporation, were bringing to Philadelphia the Dali Exhibit.
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Challenge: The organizers wanted graphics using multiple advertising formats to announce the Dali Exhibit. This was a huge opportunity for the Art Museum and they were looking for a company with the reputation of producing high quality graphics that had the technology to meet all of their needs.
Solution: Because QCI has a production lab filled with diverse state of the art equipment, it enabled us to meet all of the Museum’s graphic needs. We produced double sided fabric banners on our dye sublimation equipment that were seen on 260 street corners from the airport to the Art Museum steps. We produced taxi cab advertisements, bus shelter posters, and 3m control tac prints for the sides of buses.
Conclusion: Dali’s big mustache and eyebrows were seen everywhere. The Exhibit sold out completely and ended up being the Philadelphia Museum of Art's most successful ever.